—Ballard Seafood Fest

Ballard Seafood Fest is an annual festival in Seattle that celebrates Ballard’s historic connection to the fishing industry and its Nordic roots. In order to help visitors discover activities, explore events, and find amenities, we crafted a set of 10 symbols that reflect Ballard’s authentic, quirky charm.

Project Outcome
A set of 10 symbols for activities, events, and amenities at BSF that captures the essence of Ballard and can be scaled up and down. The symbols are unified through having traits like quirky in style, organic in shape, ocean-inspired colors, and the use of seafood.
Iteration

Throughout the process, our main challenge was to improve legibility by simplifying the symbols while retaining certain level of detail for them to still look sophisticated. We also focused on unifying the set by working closely together and using the same stylistics, color palette, perspective, grid, and elements that serve as building blocks.

Poster

Our final poster showcases the symbols in varied sizes (big, medium, small, and tiny) and two distinct styles (solid & outlined). Out symbols can be utilized in many ways during the actual event—as signages to guide visitors, as icons on a physical or digital event map, and as merchandise for sale.

Application

Our final poster showcases the symbols in varied sizes (big, medium, small, and tiny) and two distinct styles (solid & outlined). Out symbols can be utilized in many ways during the actual event—as signages to guide visitors, as icons on a physical or digital event map, and as merchandise for sale.